As the New Year starts, it’s a good time to look at our business and see how we can work smarter not harder.
Store appearance …. Walk outside your store and see how inviting it is. Does it attract you and feel inviting to enter? Are there too many posters up … does the front need re-painting?
In-store …. Is there room to move …. More stock is not always the answer to increasing sales … sometimes less is best. Is stock displayed in the best possible manner to sell it? Reward your customers when purchasing products from your store, run in-store prizes. VANA can help in providing your store with prizes such as AFL football tickets and Point of Sale Material that supports your in-store campaign. Contact VANA to help you achieve these extra sales..
Staff investment …. Does your staff know they are part of your team. How do you make them feel even more important to your business? Never forget they are your front line …. Invest in them so they feel part of YOUR TEAM.
Training …. When was the last time you invested time and dollars into training … not only for your staff, but also for yourself? We need to always be open to learning new ways and new things. In 2012, VANA will be introducing its new Training platform … so stay tuned.
New lines …. Have you recently attended a trade fair or visited a supplier that could lead to a new line your store could sell. Are you offering your customers new opportunities for them to spend more $$$ with you.? In 2012 GNS and VANA are teaming up to have a truly INDUSRTY FAIR in August. Make sure you attend this year to see what’s new.
Technology …. Make 2012 the year to start connecting with your customers on-line. Get a web site, offer your customer’s ways to communicate with you via email or web site, update your hardware, make sure you have the latest version of POS software. These tools are essential to running any business today. VANA and GNS can both offer solutions that won’t cost you a cent!
Networking …. Come to VANA events, learn what’s working in other stores and learn from it. Talk to other Newsagents on how they are running their store to find better ways to run yours. Put in your diary now …VANA Golf day 20th March, Industry Awards Night 12th May.
This list can go on forever …. What’s important here is that you realise the responsibly you have to make sure your business is running at the most efficient that it can. Making sure every corner is seen as an opportunity to make your investment worth more and more every day.
VANA, as always, is there to support, guide and educate you any way it can. The VANA team welcomes the responsibly of helping the industry maintain and increase the position ‘YOUR NEWSAGENCY” has in your community.
Good luck for 2012!!!
The VANA Team.