Congratulations East Geelong Newsagency on winning VANA Newsagent of the Month!
Every month we would like to highlight an extraordinary Newsagency deserving of special recognition within the VANA community. We are excited and proud to announce East Geelong Newsagency as the recipient of the VANA Newsagent of the Month award for the month of September!
East Geelong Newsagency originally started out as a traditional Newsagency but has evolved over the years to become the successful business it is today. By incorporating a diverse range of services, East Geelong Newsagency has become an integral part of the community, providing a one stop shop for all customer needs at one easy destination. They pride themselves on giving the best customer service so that every visit to their store is a memorable experience.
(All four services that are offered by East Geelong Newsagency which are Techrevive, East Geelong Newsagency, Coffee on Garden and Australia Post)
Consisting of 15 employees in various positions, all staff members share the same vision and are completely invested in the growth of the store. Although staff work in different departments, they all thrive being in a social environment and even participate in friendly competition such as which department will have the best sales. The owners believe it is important to encourage a fun, happy and supportive environment to ensure all staff stay motivated and maintain quality job performance.
Geoff and Elaine became Newsagents in 1991, with their original store located across the road from where they are now. After four years, they outgrew that building and decided to relocate across the road. The site was originally a plant nursery without a building but Geoff and Elaine coordinated with the landlord and developer to build a purpose built Newsagency in accordance with their needs. The National Australia Bank moved in next door which provided a favourable outcome as it generated foot traffic into their store. The new site opened in September 1995 and they have remained there to this day.
(Newsagency General Shot)
In June 2011, the National Australia Bank vacated its premises and Geoff and Elaine jumped at the opportunity to double their retail space by removing the wall that divided both businesses. They purchased a local licenced Post Office and installed post office boxes where customers can access their mail 24/7. They also set up a brand new coffee shop. Both businesses operate from the new acquired space and were opened to the public on 31 October 2011. Nowadays, the coffee shop offers customers a fantastic atmosphere and welcoming environment. It has become a meeting place for people where everyone can sit down and laugh at jokes among friends. Customers can enjoy their beverage, or something delicious from their menu, in a comfortable setting.
(Post Office) (Coffee on Garden)
In early June 2014, Geoff and Elaine introduced a new division to their store called “techrevive”. With a technician employed on site, techrevive provides a professional service to the community in the repairs of mobile phones and small devices. In the future, Geoff and Elaine hope to introduce other services under the umbrella of techrevive when the business becomes more established.
(Special guest, Harry Taylor, from the Geelong Football Club at the opening of Techrevive)
To ensure their business stays relevant and meets the demands of the community, East Geelong Newsagency conducts comprehensive questionnaires every three years. Questionnaires are one of the many tools they utilise to measure customer experience and perception and they greatly appreciate the customer feedback provided. By better understanding customers and what satisfies them, they can implement solutions and ideas to retain customers and drive revenue. According to Elaine, “you can’t make positive changes unless you understand what your customers want first.”
Elaine also believes that is important to realise and accept that there will be areas that will need improvement. Therefore, it is essential that relevant people are sourced to provide assistance. For example, for four to five years, East Geelong Newsagency engaged a mentor to help the business who provided support, advice and tips once every month.
(If any VANA members would like assistance to engage with a mentor, please do not hesitate to contact us on (03) 8540 7000)
With the current economy, Elaine stresses that all Newsagencies really need to “think outside the box” and offer its customers a variety of products and services or struggle to survive in the future. According to Elaine, “It’s a matter of looking for unique opportunities that you can offer under your roof that’s not available in the area. You need to network with other businesses and make small changes that may improve your own business. We cannot rely on the sale of newspapers and magazines alone.”
We agree that the key to long term survival for Newsagents will be continued diversification into other areas. Just like East Geelong Newsagency, Newsagents really need to identify the demands of their community, utilise all resources available to reinvent themselves, and ultimately adapt in order to keep up with the challenges in the current market.
VANA truly believes that East Geelong Newsagency is the perfect example of a Newsagency that “thinks outside the box” and are an inspiration to anyone who aspires to be successful. Such a Newsagency that continually strives for success and is willing to adapt and grow to ever changing market dynamics is truly deserving of recognition. VANA is proud to honour the entire team at East Geelong Newsagency. Congratulations!
(Geoff and Elaine at Coffee on Garden opening day)
For more information regarding East Geelong Newsagency, we invite you to visit their websites for a more comprehensive look at their businesses:
East Geelong Newsagency: