Congratulations to Nextra Sunbury Newsagency, which is featured this month to showcase their excellent use of multi-platform marketing to increase store traffic and sales.
Sunbury Newsagency has over 10,000 Facebook followers and the shop owner Jenny has combined this database with her current customer database. Last weekend Jenny ran a promotion that incorporated an offer to her loyalty card customers of a free gift bag with any purchase from her shop. After posting the offer on their facebook page, it was followed up with a text message to customers to remind them o calling into the shop.
As a second offer, Sunbury Newsagency offered a free $5.00 gift voucher with each transaction that is over $50.00. This meant that they were not discounting and on checking the sales figures, Jenny realised most of these vouchers were spent on extra greeting cards.
Jenny has dedicated area in the shop for gift items and noticed a huge increase in sales over the promotional period. Her advice to other Newsagents is to make sure photos on facebook are clear and to get consumers to like and share.
For more information regarding Sunbury Newsagency, we invite you to visit their websites for a more comprehensive look at their businesses:
To show our appreciation for your hard work and achievements, we will be awarding VANA Newsagent of the Month winners with a certificate and movie tickets, as well as the opportunity to be awarded as “Newsagent of the Year”. If you think that your Newsagency deserves the title of “VANA Newsagent of the Month”, we invite you to nominate yourself by emailing us at firstname.lastname@example.org and telling us why your Newsagency should be chosen.